Overview
Build and scale your home services company with TradeEngage: the referral community that turns every job, every customer, and every partner into the next lead.
Last Updated 6/17/26
THE PROBLEM
Home service companies miss referral and cross-sell opportunities at every job and every call, losing millions of dollars in revenue. Instead they're forced to overpay for marketing, or worse pay for jobs they can't service.
$92
Cost Per Lead
reported from Google LSA
27%
Calls or Paid Leads
are disqualified because the service isn't offered
29%
Customers
refer their friends, but 83% are actually willing to!
THE SOLUTION
TradeEngage turns every trusted service and relationship into momentum, keeping money in the pockets of the home service ecosystem.
1. Recover costs of unqualified leads
2. Increase revenue from referrals
3. Offset marketing spend with outbound referrals
TradeEngage is the only solution with enterprise-level architecture for your home services portfolio.
THE OPPORTUNITY
ROI Opportunity: Why Referrals Matter
Referrals are the highest-ROI channel in home services — most owners agree, but very few have a system.
2.7%
Median CAC
vs. 15–20% on Angi, Google Ads, or LSA
(Roughly a 10x cost advantage!)
(Roughly a 10x cost advantage!)
$30
Cost Per Lead
vs. $150–200 on Angi and $100–300 on Google Ads
60%
More Referrals
when service professionals are paid instantly
(Gamified and puts money back in the ecosystem!)
(Gamified and puts money back in the ecosystem!)
$497K
Revenue
generated for a home services company from
customer & business referrals in 30 days
customer & business referrals in 30 days
HOW IT WORKS
TradeEngage Platform
TradeEngage is a referral community with an AI-powered workflow — not a lead marketplace. Three channels, managed in one place with automated instant payments, AI-powered referral submission, and direct CRM integrations.
1
Customer-to-Customer Referrals & Influencer Marketing
Every happy customer becomes an influencer who refers friends and family.
2
Local Business Referrals
Peer-to-peer partnerships within your family of brands and other home service companies.
3
Co-Branding & Marketing
Home service companies advertise with each other on flyers or emails to own the neighborhood.
CHANNEL 1
Customer-to-Customer Referrals
Every happy customer is a marketing channel. Word of mouth is already happening but needs a system.
Automated Campaigns
Email and SMS drip campaigns ask every customer for a referral after a completed service.
Instant Affiliate Links
Customers post on social media instantly — influencer marketing built for local home services.
Performance Rewards
Instant payouts or gift cards — framed as a gift to the friend, not just a payout to the referrer.
CHANNEL 2
Local Business Referrals
Build peer-to-peer referral partnerships within your affiliate partners and other home service companies in your market.
One-Stop Shop
When a customer calls with a problem you don't service, you always have a trusted partner to refer.
Extend Beyond the Owner or GM
Techs, CSRs, and sales reps refer directly from the mobile app or Chrome extension.
Instant Payouts
Every referrer earns with instant payouts to a virtual wallet — incentive arrives the moment the referral is made.
AI-Powered Lead Submission
A quick video or note from the job site becomes a structured, routable lead.
At the end of every call, just ask: "Is there anything else we can help with?"
CHANNEL 3
Co-Branding & Marketing
Home service companies advertise with each other on flyers, co-branded emails to own the neighborhood.
Co-Branded Flyers
Unique QR codes on door hangers, invoices, and email signatures — customers scan to book with you or your partner.
Co-Branded Email Campaigns
Trusted partners feature each other in customer communications, scaling warm introductions.
Partner Logos on Links
Your brand appears in front of your partners' customers after every one of their jobs — and theirs on yours.
CASE STUDY
Handyman to Roofing
$18,831
Revenue for Roofing Company
0.2%
Acquisition Cost for Roofing Company
$40
Referral Fee Paid to Handyman
"This customer has stated interest in a new metal roof to go on their house. As you can see the shingles are very worn and this roof is very old."— Tyler M., Memphis, TN
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LET'S GO
Our Mission
We believe that service professionals—not search engines—are the backbone of the home service industry.
We believe local should win, trust can scale, and the value created by people should stay with people.
The future of home services isn't auctioned off to the highest bidder.
It's earned—through relationships, reputation, and the simple act of showing up and doing great work.
TradeEngage turns those moments into momentum, keeping money in the pockets of the home services ecosystem.